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Your go-to source for new ideas and inspiration.

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    Korean designer Yong-jin Kim merges the power socket with a traditional switch, a solution that replaces the act of removing a plug with a simple twist designed to cut off the flow of electricity.

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    The Sabbath Manifesto app allows users to "check out" of the Internet as a way to participate in the "National Day of Unplugging."

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    Camp Grounded is a 4-day getaway in California for 200 campers, who get to trade in their tech for an off-the-grid experience.

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    To keep up with vertically integrated competitors in the DTC space, established brands from Walmart to Kroger are re-evaluating supply chain technology and implementing automation to cut costs and better use employee time

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    PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

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    The rise of DTC retail has created a dramatic shift in B2C strategies and practices, allowing brands like Kroger to maintain control of every aspect of how they market and sell the products

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    With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

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    Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns

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    This research paper examines how fitness brands are engaging their consumers’ larger lifestyle needs with innovative services and experiences, primarily through personalization, convenience and community-centric offerings. By integrating mobile apps, artificial intelligence and sensor-enabled technologies into the core fitness experience, as well as offering support outside of the gym, brands are cultivating a holistic fitness and wellness-oriented experience for customers. As a result, these brands are transforming themselves from fitness providers to holistic lifestyle partners.

    This report outlines key trends and best-in-class strategies that fitness brands are leveraging to not only meet their user’s wellness goals, but integrate themselves into consumers’ lifestyle routines. Alongside this trends-framework, PSFK has gathered research around the following areas: consumer insights, industry landscape, competitive landscape, two industry expert interviews, as well as providing strategic recommendations.

    Published November 2018 #ai #artificial-intelligence #equinox #fitness #hyper-personalization #live-streaming #mobile-apps #nike #papers #premium #social-fitness #spa #wellness

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    This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

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    This insight, pulled from PSFK's Future of Retail 2019 report, breaks down the value of brick-and-mortar retail for brands across categories

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    The clean beauty retailer is combining upscale design and a welcoming atmosphere to build a dedicated community of customers, both online and off

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    PSFK explores the innovations in robotics and AI that are helping to enable the revolution in direct-to-consumer retail

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    Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond

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    This report provides an overview of technologies being implemented by department store leaders across the customer experience journey, and explores best-in-class examples of innovations that are driving growth and efficiency, enabling new business models, and ultimately, elevating shoppers’ experiences both inside and outside of brick-and-mortars. From brand immersion to membership experience, retailers are leveraging technologies, including AI, AR, VR, IoT and beacon sensors, to deliver personalization, customization and convenience. Published October 2018
    #ai #apparel #ar #beacon #brand-immersion #brand-immersion-activation #iot #kohls #loyalty-membership #membership #papers #premium #retail #vr

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    In this interview, Roula CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

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    Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals

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    Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

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    Our flagship Future of Retail 2019 report unpacks the DTC opportunity by examining key trends and presents strategies that all brands and retailers can implement in order to own the entire retail life cycle

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    Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables

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